Showing posts with label PR. Show all posts
Showing posts with label PR. Show all posts

Friday, November 22, 2013

How I Look for a Job: The Prologue

For those who don't know, I am a senior journalism student at Pitt who will be graduating in April. From there, I'm looking to move on to a career in journalism or public relations, hopefully in Las Vegas. Now, I know it's a tough job market out there, especially when students have gone to specialized schools and programs for journalism and public relations that surpass my own education, but I'm not giving up. I've applied for six or seven jobs already, and I've heard back from one: The Wynn. I received a no for a position as a special events coordinator, but they said that I should look at other opportunities available through their brand, which as I type this I am doing.

Either way, I wanted to write a blog post about how I determine what jobs to apply for and which ones not to apply for. It's actually a really easy process for me.

1. I look at the title of the job. I'm a journalism/PR student. I'm not going to apply for a job as a data analyst or a financial consultant. I stick to keywords like "writer," "marketing," "social media," and "relations." Those are usually key indicators of a job my degree will be tailored for.

2. I look at the requirements. If a job needs 3-5 years of experience, I automatically say no (unless it's customer service, because I've been in that industry for five years). 1-2 years I apply, because I have 1-2 years of journalism experience or work in PR.

3. I finally read all of the job duties. Some job posts are tricky. They oversell their open position, or they throw in additional responsibilities/licenses that you shouldn't need. I applied for a special events coordinator job, and I was asked if I'd be willing to get a valid Nevada Gaming License if I got the job. Why? I would be a special events coordinator. I wouldn't be operating any machinery. As it turns out, licensing is a way to weed out the bad eggs in Las Vegas, because it was a mob/mafia hot spot before. It keeps things clean and fair for everyone, so I can't just give special benefits to family and friends. I also was looking for a PR job, and I got a post to be a sales consultant for a gift shop at a casino. They were overselling working at the shop by giving certain activities flair, like selling merchandise. If something doesn't fit or seem right, I'm skeptical and usually just bookmark the job for a later date.

What are your own specifications you go by when searching for a job? Let me know what you do in the comments below. I could always use more strategies!

Friday, September 20, 2013

Thanking My Mentors

I don’t have a formal mentor per se. I have several people I do look up to in my profession that have helped me along the way, and I would like to mention them and thank them for what they've done, whether they realize it or not and whether they read this or not.

First of all, I want to thank my senior English teacher. We had our ups and downs, of course, but she really made a impact on me. She was a journalism major herself, and she taught me about the many things I can do with my journalism like public relations and so on. I thought of journalism as this broad thing and I was confused about what I truly wanted to do. She set me straight, and I am where I am today thanks to her guidance.

Next, I want to thank my magazine editor for the experience. I've been with the Johnstown Magazine since May, and the experience I've gained is priceless. I've learned how to edit pages and how magazines run, plus I gained public relations experience as well and continue to do so. She’s been such a help and an inspiration that I feel much more prepared for next year, which is rapidly on its way as we speak.

Finally, I want to thank two of my professors: my journalism professor and my public relations professor. I had no idea what I was doing when it came to journalistic writing and public relations, even social media in general. I have changed as a writer, a journalist, a PR specialist, and even as a human in general. I feel completely prepared for my future career thanks to them, and I couldn't be more thankful.

Thursday, September 19, 2013

The INFJ Personality and My Career

Many of us have been exposed to the Myers-Brigg personality test at some point in our lives, whether we found it online and took it for fun or we took it for a class. I've taken it a couple times (because my memory slipped me what my precise personality type was) and I am an INFJ personality.

INFJs are known for being caring, creative, and extremely organized. This is highly accurate of myself, especially in the journalism field - my chosen field of study.

In journalism, you have to have some form of empathy. You don't want to interview a murder victim's widow with cold eyes and only focused on the story. I pride myself on having a high level of empathy in any situation. I can listen to a story someone tells me, and - usually - I can feel what they were feeling when the situation happened and/or how they feel at the moment relaying the story to me.

I recently conducted an interview with a man who is the spokesman for a biker group that hold one major ride every year in August. He told me stories of heartbreak, and stories packed with joy and pride. To describe my emotions in short would be impossible, but I could feel everything he felt about those topics, which is something crucial to the field in order to obtain contacts and keep them in your Rolodex. You never know when you're going to need them again for another story, or just to get to know them better.

Creativity is also key to my field. You have to be creative with transitions and descriptions, or you'll quickly lose an audience. I used to make all my stories straight news stories, and now I'm honing my descriptions and making my writing more creative. This is all thanks to not only my journalism professor, but also Rust Hills, who is the author of one of the books we have to read for class. I'm gaining a better understanding or journalism as being short story nonfiction writing, and I'm becoming a better writer because of that.

The last crucial piece to having extreme organization. I won't lie. I'm obsessive-compulsive about certain things, but in a good way. I have to have a clean workspace. If I don't, I can't let my creative juices flow. A cluttered area leads to a cluttered mind, and a journalist's mind is already cluttered enough. I also like having my stories organized as well, using the inverted pyramid, of course. I like having a plan laid out for me as well, one where I can see what's coming up and prepare for it. It makes my life easier because I know when to schedule what.

These are just some aspects of my personality that help me in my industry, of course. I didn't mention extreme determination or passion, which I have about my field or else I wouldn't be going into it. These qualities also carry over into the public relations side of my career, because most of my PR work is derived from my journalism background. It's quite interesting to see how my personality fits in with my field. It just shows that I have made the right choice for me.

Wednesday, September 18, 2013

My Professional "Aha" Moment

I already posted this to my Tumblr, but I felt it should be posted here too, to my professional blog. It explains how I got into the field I did, and the career choices I passed up along the way. Hope you enjoy!

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Rarely does a person enter the career they told their relatives they were going to go into when they were young (i.e. when they were asked what they wanted to be when they grew up). I certainly am no exception. When I was four I told my grandparents I wanted to go into meteorology, and here I am attending university for my last year for my Bachelor of Arts in Journalism.

The switch from meteorology to journalism wasn’t a simple transition. Between then, I had several different occupations in mind for what I wanted to be: a travel writer, an archaeologist, and a psychologist.

The idea for travel writing came after a three-week adventure through Europe when I was 12. I love writing. I’ve been doing it ever since I was 3 and trying to learn how to write in cursive. I kept journals throughout my life and wanted to have stories published and become a writer in general (in addition to the meteorology gig). I had to face the facts, though. Writing doesn’t pay the big bucks unless you were lucky. I severely doubted my luck.

Around the same time, I had aspirations of becoming an archaeologist. I had this fascination with Ancient Egypt as well as World War II. I wanted to go on excavations and find jewelry and other things, maybe some bombshells in Germany, something! I wanted to have my own little museum of treasures in my home, but I found out that you don’t really get to keep the stuff you find (darn that childhood rule of finders keepers). That idea flew out the window, and I began to think about becoming a psychologist.

Psychology was a rash decision itself. I always listened to other people’s problems and offered them advice (which I don’t follow myself even though it works for everyone else). I didn’t think about the amount of schooling it would take to get there, nor did I really know what field of psychology I wanted to go into. Thank God my high school offered journalism, or I wouldn’t be where I am today.

I suppose as a small point I should mention how I went from straight journalism to going for journalism with a public relations. I had to pick a related area, and I figured I could become a publicist for someone. Maybe I would move to London or New York, somewhere, and become Jason Statham’s or Jensen Ackles’ publicist (only in my dreams). I took Public Relations I at my university last year, and realized this was what I wanted to do. I now plan on graduating next year with my degree, and moving out to Vegas soon after.

The key lesson to take from this is not to settle your heart on one profession unless you are absolutely sure this is what you want to do and are dedicated to the chosen field. Do something you’re going to love 10, 20, even 50 years down the road. I’m planning on it, and I couldn’t be more excited.